About Us

There is no shortage of voices out there saying that consumption is the path to happiness - and specific to the sporting world, that it will lead to crushing your competitors. However, for most of us with jobs, families, and busy lives, it can become a huge distraction and time suck that takes away from doing our sport, trying a new one, or spending that time doing something more meaningful.  Tyler Durden said it best: The things you own end up owning you.

Our purpose here is to to find and share strategies that apply the principles of minimalism to the multisport lifestyle. Whether you do triathlon, crossfit, martial arts, or something else, we want to help you find ways to do it sustainably, without burnout, and maybe even have some fun.  It's not to say that you shouldn't buy anything or that technology is bad.  We just want to find the things that will truly add value and give you the freedom to do what you want.

In addition, our podcast interviews people who share this mentality, or have related expertise to add to the conversation with their stories and advice.